The Secret Behind Picking a Course Topic That Actually Sells

You’ve spent years honing your craft and delivering real client results.

Your expertise is your secret weapon—now’s the time to unleash it online.

Yet, while many try to package their hard-earned experience into an online course, most get it wrong by trying to appeal to everyone or by overloading their content with too much information.

It’s not enough to simply share what you know, success comes from understanding what your clients truly want and are ready to invest in.

In today’s competitive market, you must narrow your focus, build a clear and actionable framework, and present a course that resonates deeply with your ideal client.

Key Takeaways

In this issue you’ll learn how to:

1. Focus Your Message

2. Develop a Unique, Actionable Framework

3. Choose a Program Topic That Resonates

4. Communicate With Authenticity and Storytelling

Focus Your Message

Even as a seasoned practitioner or coach, the key to a standout online course is zeroing in on exactly who you serve best.

You already have a proven track record; now it’s about clarifying which clients benefit most from your approach and what specific challenges you help them overcome.

When your focus is sharp, your messaging becomes crystal clear and magnetic.

Develop a Unique, Actionable Framework

Your course should be a transformative journey, not just a bunch of lessons. Think about the step-by-step process you follow now to create real change. This isn’t about listing generic features; it’s about outlining the actionable milestones that lead your clients to success.

For example, consider the story of Nurse Doza and I. We’re about to launch a live course on holistic practice for nurses—a course born from countless inquiries about how Nurse Doza achieved success beyond what traditional nursing school taught him.

Instead of trying to reinvent the wheel, we took our real-world research and self-teaching experience to craft a process that delivers measurable, practical outcomes.

And we didn’t have to guess about whether or not the clients wanted this. They told us.

Choose a Program Topic That Resonates

A winning program topic leverages your expertise, addresses the core challenges your clients face, sparks your passion, and meets actual market demand.

If you’re an experienced nurse or coach, lean into topics that combine your personal insights with proven results.

The collaboration with Nurse Doza is a prime example: we identified a genuine need in the market - nurses seeking a holistic approach to practice - and turned that insight into a live course offering.

This targeted focus not only validates the market demand but also aligns with our passion and deep expertise.

Communicate With Authenticity and Storytelling

Your unique personality is one of your greatest assets.

When you share your story in a conversational, educational tone, you build trust and inspire action.

Talk about your successes, the challenges you’ve overcome, and how your unique approach has made a real difference.

Authentic storytelling transforms a course offer from just another online option into a compelling invitation for transformation.

Your hard-earned expertise deserves to be seen and celebrated online.

If you’re ready to transform your experience into a market-winning online offer, I’d love to help you make it happen.

Get exclusive early access to my upcoming course on building standout online courses.